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Marketing Book Summary & Lecture Notes - GRADE 8,5
- Package deal • 2 items • 2021
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- R215,75
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Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary includes all the chapters covered in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
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Strategic Marketing, MKSE, samenvatting
- Summary • 16 pages • 2018
- Available in package deal
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- R92,35
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Het derde jaars vak bij Tio, Strategic Marketing. Een samenvatting van alle lessen en hoofdstukken uit het boek.
The third year course at Tio, Strategic Marketing. A summary consisting of all lessons and chapters of the book.
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Strategische Marketing (MKS) alles voor het tentamen.
- Package deal • 4 items • 2019
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- R174,62
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In deze bundel zit alle informatie die je voor het tentamen nodig hebt, hiermee haal je zeker een voldoende.
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Summary Chapter 1- 9: Marketing Management
- Summary • 42 pages • 2020
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- R112,92
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Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016)

Chapter 1 – Scope of Marketing for New Realities
Chapter 2 – Marketing Strategies and Plans
Chapter 3 – Marketing Research and Analysis 
Chapter 4 – Building Long-Term Customer Relationships
Chapter 5 – Buying Dynamics of Consumers and Businesses
Chapter 6 – Target Marketing
Chapter 7 - Competitive and Effective brand positioning
Chapter 8 – Branding and ...
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Marketing: Readings and Lectures FULL SUMMARY
- Package deal • 2 items • 2021
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- R102,63
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Readings and Lectures Marketing (2020/21)
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Marketing: Readings and Lectures Summary (FINAL EXAM!)
- Summary • 66 pages • 2020
- Available in package deal
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- R82,06
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Readings and Lectures Summary (2020/21) FOR THE FINAL EXAM
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Marketing Midterm Exam - September 2020 (covering Weeks 1-3)
- Exam (elaborations) • 4 pages • 2021
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- R61,50
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Marketing (multiple choice) midterm exam questions and answers. This exam is from September 2020 and covers the first three weeks of the course.
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A Framework For Marketing Management - Kotler & Keller 6th Edition/ Global Edition (Chapter 10-18)
- Summary • 55 pages • 2020
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- R298,03
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A very thorough summary of the book 'A Framework for Marketing Management' by Kotler & Keller. 6th Edition/ Global edition. Chapters 10, 11, 12, 13, 14, 15, 16, 17 and 18 are covered in this summary.
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Marketing Summary
- Summary • 137 pages • 2022
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- R339,16
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This is a summary of the Marketing course as part of the Minor Business Administration: Managing Strategy and Marketing (as well as: Bachelor's Business Administration and Exchange Programme UvA Economics and Business). The summary contains notes from the lectures, book chapters, and additional readings. The class was taken in the academic year 2022/2023.
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Summary A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing
- Summary • 140 pages • 2021
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- R205,47
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Summary A Framework for Marketing Management, Global Edition, ISBN: 9781292093147 Marketing, contains screenshots of examples of the book. Also suitable for related projects. Enterm grade was a 9.